All Points Media PrintWorks - We offer branding, graphics, and print services to help develop your company’s image, and make your brand stand out from the crowd.

Overview:

The launch of the brand new Full Throttle Energy Slurpee needed to be big, like rock concert big, so Outdoor Media Alliance called on All Points Media to create mini rock festivals right in the parking lot of 7-Eleven locations across the country. These weren't just any concerts though; the rock stars were the customers themselves! By allowing customers to play Guitar Hero III on the huge screens of the AdVans, and distributing coupons for free taster Slurpees, APM connected key demographics with the brand through a positive interactive experience, building rock solid brand recognition, driving sales, and launching the Full Throttle Slurpee with a bang!

Objectives:

Drive foot traffic to local 7-Eleven locations.
Raise awareness of the all new Full Throttle Slurpee.
Create a "concert-like-buzz" surrounding the product and 7-Eleven locations.

Technology:

The AdVans were equipped with Xbox360 video game systems, and played the brand new Guitar Hero III game. Each AdVan was furnished with 4 wireless guitars (2 for backup). The Xbox360 was connected to our media system using a high quality VGA signal, providing a superb image. The systems 6 high quality speakers provided plenty of sound to rock out, and draw attention to the event from nearby businesses and passerbys. A looping DVD commercial was also provided to play in transit from location to location.

Results:

By using the attention grabbing power of the AdVan in combination with interactive experiential marketing, All Points Media provided the excitement and energy Outdoor Media Alliance was after. Customers, managers, and employees were all overwhelmingly positive about their experience, making the launch of Full Throttle Energy Slurpee a hit.