All Points Media PrintWorks - We offer branding, graphics, and print services to help develop your company’s image, and make your brand stand out from the crowd.

Overview:

Nike Soccer knew that the US fans would be outnumbered 9 to1 at the Houston friendly match between the US Men's Team and the Mexico Team, so they wanted to create as big an event as possible to rally the fans in attendance. Creating a tailgate party to top all tailgate parties! Using two AdVans and their awesome multimedia power, combined with a small army of street team professionals, tons of hand outs and premiums including posters, temporary tattoos, branded dog tags and towels, and t-shirts, and even roving Segway riders, we pulled out all the stops. While one AdVan showed looping Nike Soccer commercial spots, the other showed a slideshow of pictures of fans taken live at the event. The AdVans also provided a classic American rock soundtrack and even lit the night with two powerful spotlights. As street team members collected pictures, they also collected signed waivers to allow the photos to be used on Nike's MySpace website. Just before the match started, the party turned into a parade as fans marched and cheered from the tailgate party to the stadium. As the match ended, the AdVans repositioned themselves to capture the crowds of people as they left the stadium, and waiting in line to leave the parking lot.

Objectives:

Create an exciting tailgate party to support the US Men's Soccer fans.
Provide a congregating point for US fans to meet-up and celebrate US Soccer
Establish Nike Soccer as a pillar of support for the US Men's Team
Create solid positive impressions on young soccer fans.

Technology:

The slideshow ran on a laptop furnished by us and connected to the AdVan via VGA input. The slideshow was populated with pictures taken with two point-n-shoot digital cameras also furnished by us. Additionally, the spotlights and Segways were supplied by a third party rental company arranged by us.

Results:

The Nike Soccer tailgate party was a complete success. Everyone involved had an amazing experience. Even though US fans were far outnumbered, the event created so much buzz and excitement that the fans felt they regained their home-field advantage. The event left lasting positive impressions on thousands of people, and helped solidify Nike Soccer as a pillar of support for the US Men's Team.