The Importance of Building Brand Image
PrintWorks can create a consistent company and brand image across multiple vehicles and venues, turning a random collection of cars, trucks, vans, tools, and buildings into a cohesive marketing statement. We can help you leverage existing capital to build and strengthen market presence and brand recognition. By wrapping a fleet or company vehicle, you utilize the visual presence and reach of an existing expense to increase sales and brand strength.
Consumers associate a strong brand image with a successful company. An American Trucking Association study found that 96% of people notice vehicle advertising, and of those, 98% said fleet graphics created a positive image for the company. They also found that fleet advertising increases brand recognition 15 times greater than other advertising media. A case study in Media Life Magazine based on an actual mixed media advertising campaign found that vehicle wraps increase brand awareness by 30% over other advertising alone. PrintWorks can help build an immediate association between your brand name and your service or product, projecting an image of professionalism, success, and strength in the marketplace.
PrintWorks offers limitless options for branding, advertising, and personalization. If you're looking to stand out from the crowd, we can help get you there.
PrintWorks also offers unmatched flexibility and choice in creating a brand image. You can start with a simple ˝ wrap and then when business takes off, expand to a full wrap with banners, store front graphics, interior wallscapes, trade show and event signage and branding. There is no limit to the flexibility and branding power of our capabilities.
We have worked with some of the biggest names in the world, generating marketing and branding pieces for clients all across the spectrum. We are as comfortable and attentive working with small one shop businesses as we are working with the likes of Nike, Coke, Microsoft, and Nissan.
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