All Points Media PrintWorks - We offer branding, graphics, and print services to help develop your company’s image, and make your brand stand out from the crowd.

"Wow, a vehicle wrap is way cheaper. I'm sold!"

But wait there's more! The amazing CPM for a PrintWorks Vehicle Wrap isn't the only advantage over other advertising options. You should consider things like ad clutter, recall rates, and Recency Theory.

Remember, one of the main goals of an advertising strategy is to place your business or brand's name at the top of the consumer's mind when they are ready to make a purchase. To achieve this, advertising and promotions must overcome an increasingly cluttered ad environment, and communicate an impactful and meaningful message to the consumer when they are open and receptive to it. When you place an ad in the phone book or a newspaper, they are displayed right next to other advertisers, often right next to all your competition. Breaking through ad clutter by positioning your message on its own, greatly increases its effectiveness. A PrintWorks Vehicle Wrap creates top of mind awareness by exclusively communicating your message, not competing with multiple ads on the same page.

Recency Theory states that advertising and promotional activities are most effective at generating direct sales when they are experienced immediately before a consumer makes a purchasing decision. You can't get much more immediate, then advertising to consumers while they are out and about on the roads running errands and shopping.

Ad Recall is another important factor in driving real results from advertising. The more memorable an ad is, the higher it stays in a consumers mind. There is an entire industry of market research that tries to determine how effective advertising is. They conduct studies where people are asked to remember what ads they saw recently, and recall the messages in them. Most ad recall studies show less than 50% of newspaper readers recall even full page ads, making the impressive reach numbers even more misleading. In a recent study conducted by the OAAA, outdoor advertising and vehicle wraps generate a recall rate twice as much as television ads. This means your message is not only seen by consumers closer to the purchasing decision, but they are twice as likely to remember it later.