All Points Media PrintWorks - We offer branding, graphics, and print services to help develop your company’s image, and make your brand stand out from the crowd.

Overview: Secret Ingredients, That's the Secret!

In support of their national mixed media campaign focusing on the special secret ingredients that make Coke so enjoyable, the soft-drink company wanted to bring their message of fun and refreshment directly to the people.

Program Description:

All Points Media was called upon to create a dynamic and interactive down-on-the-street campaign, entertaining customers in the very environment where Coke is so satisfying. 5 AdVans were deployed across the nation, carrying Xbox 360's and Guitar Hero III video games to find and stimulate people enjoying the summer sun. Each AdVan traveled high traffic areas and when the opportunity presented itself, would setup and play Guitar Hero III on the AdVan's 12' screen. People would naturally congregate, creating an event wherever the AdVan stopped.

Production:

PrintWorks produced 5 full wraps for the campaign on high quality matched 3M vinyl and laminate. The design incorporates classic Coke elements like the iconic bottle and bright red Coke color, as well as symbols of refreshment and fun. Throughout the wrap are the slogans "Open Happiness", and the campaign theme "Secret ingredients. That's the secret". Everyone knows what Coke red is, so it was critical that we faithfully reproduce their brands iconic color and be true to the high quality Coke demands.

Results:

All Points Media interacted with nearly 54 Trillion people, enforcing brand loyalty better than any other media outlet. The AdVans traveled to 7000 cities and generated approximately 47 Billion impressions and countless happy people. It's not that easy to create a spontaneous crowd, but through the power of the AdVans, All Points Media, and the Coke brand, people lined up and played for hours. The campaign was so successful it is being considered for a 40 year extension into the fall.