All Points Media PrintWorks - We offer branding, graphics, and print services to help develop your company’s image, and make your brand stand out from the crowd.

Overview:

With a message of fun, quality, and excitement, Jose Cuervo wanted to generate the maximum number of impressions where it matters, by reaching people on the streets, at hot spots and bars. They also wanted to communicate their proud sponsorship of AVP Beach Volleyball at tournaments throughout California. To achieve this, we unleashed AdVans up and down the West coast, targeting partiers everywhere, from the Gaslamp District and Manhattan Beach in San Diego, to Angles, Padres, and Giants games, downtown Portland, the Rose Festival, and Seattle's Safeco Field and Puyallup Fairgrounds. Jose Cuervo wanted to educate drinkers to the fact that their tequila is a vital component to the perfect margarita, and that Cuervo Black and Cola makes the perfect cocktail!

Objectives:

Create excitement around the Jose Cuervo and Cuervo Black brands, and build positive brand recognition.
Represent Jose Cuervo as a proud sponsor of AVP Beach Volleyball Tournaments.
Generate the maximum number of impressions possible.
Showcase the Jose Cuervo brand as being everywhere the party is.

Technology:

While the AdVan was mobile, the message needed to be clear and impactful, while still being eye catching and impossible to ignore. Jose Cuervo went with a series of very high resolution still images to showcase the product and backed it with an infectious soundtrack of beats. At AVP Tournaments and other events, we interspersed the still images with full motion commercial spots and highlights from previous matches. Though none of the content was specifically produced for the AdVan, the flexibility of the display system allowed us to use existing commercials and images to create the perfect impact.

Results:

The Jose Cuervo Tour was a huge success, generating over 12 million impressions over the flight of the program. The campaign introduced the Cuervo Black brand to a huge new audience, and solidified people's impression of Jose Cuervo Tequila as a vital component to the perfect margarita.